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Marketing Strategies, SEO & Social Media Reach *Skillsfuture Credit Eligible
Course Introduction: Watch This First To Understand What You Get From The Course
Welcome & how to get immediate benefits from 1st lecture (1:57)
Helpful practice activity to start the course: 4-7 step checklist (4:24)
Starting with SEO (search engine optimization) & using it to reach 1,000,000
SEO section introduction & how we will use SEO to reach 1,000,000 people (16:43)
SEO ranking factors from top experts (2:14)
SEO keyword research - foundation for much of your overall marketing strategy
Very important: SEO keyword research (18:22)
Advanced keyword targeting example (7:52)
Long tail. vs. short tail SEO keywords (6:44)
On-page SEO: beginner to savvy and advanced strategies
How to set up the Yoast plugin for SEO (2:31)
How to set title/description meta tags for SEO (4:58)
Interlink your own pages for an SEO boost (2:59)
ADVANCED inner-page links: from a page to same page! Extra SEO boost (3:20)
Cornerstone SEO pages that get shared more and rank better (3:43)
Off-page SEO & Smart SEO
Google SEO for new websites (1:58)
How to beat competition with matching intent (5:48)
Example of how to use authoritative sites to rank in Google (7:31)
Inbound marketing tutorial (5:57)
How to dominate Google's top-10 search results for niche searches (5:13)
Link-building for SEO: 10 ways to get high quality links for SEO via publicity (10:37)
Blogging and guest-blogging for SEO (8:05)
What makes a link good for SEO (6:41)
Gray hat SEO, when keyword stuffing is ok and when not to do it (5:57)
Powerful white-hat SEO strategy that almost no one talks about (4:35)
How to rank almost any SEO page (7:03)
ALL online algorithm DOMINATION (9:28)
Social media marketing fundamentals and good practices
How social media marketing will help us scale to 1,000,000 people (1:21)
Common social media marketing mistakes (3:08)
How to do social media marketing the right way! (8:10)
Benefits of establishing a social media presence over trying to get press (3:54)
How to write good headlines that increase clickthrough (5:35)
Google+ marketing (5:28)
Quora marketing: how to use Quora to get traffic and boost personal brand (2:46)
Growth hack to use Quora for SEO, YouTube SEO and to get traffic (8:08)
YouTube marketing (3:40)
Podcast marketing: how to promote your business with a podcast (5:27)
Social media marketing section summary
Tools & extra techniques to maximize your social media reach
Using hashtags in your social media updates (3:13)
Net promoter score (3:21)
Buffer app to automate social media updates (1:47)
How to maximize social sharing by building it into your product (2:44)
Mention people in your social media updates to get more exposure (1:33)
Revive Old Posts Wordpress plugin to boost pages by sharing and SEO (3:12)
Twitter marketing
Twitter marketing (4:13)
Twitter: how to consistently rank in hashtag searches & automate it with Wordpress (6:39)
Ideal tweet length to maximize engagement and retweets (1:35)
Ideal number of hashtags to use in a tweet to amplify sharing & engagement (1:42)
How to get more retweets and boost your Twitter AND SEO (8:47)
25 Twitter marketing strategies that combine for 1000% engagement (27:17)
Advanced Twitter strategy to grow followers, sell products & 95% automated (10:30)
Facebook marketing
Facebook marketing section introduction (2:23)
Facebook groups vs. Facebook business pages vs. Fan pages (4:01)
How Facebook is becoming the new LinkedIn (6:54)
Best hacks to sell from Facebook for free without using FB ads (8:03)
Facebook marketing growth hack to increase engagement by 1000% (9:37)
How to increase Facebook engagement with this image strategy (4:00)
Paid Facebook advertising (14:05)
Another way to sell on Facebook: Facebook marketplace (2:34)
Combination of social media and SEO to amplify both!
How social sharing will help your Google SEO (6:45)
Google Plus posts for SEO (5:51)
YouTube Marketing
YouTube section introduction (1:26)
YouTube SEO: How to rank videos in YouTube (13:41)
Special plugin to get insights on your and competitors videos on YouTube (4:06)
How to get your video to appear in YouTube's recommended videos (3:23)
How to get more views on YouTube (14:16)
How to get more subscribers on YouTube (5:04)
Other Marketing Strategies For Specific Businesses
Section introduction (0:52)
Email marketing (5:58)
How to promote a local service (8:23)
Leverage events for almost any business & how to do event marketing (8:32)
How to get publicity from events (6:11)
How to promote a mobile app (8:35)
Nifty YouTube growth hack for mobile apps (4:47)
How to get three different types of business referrals (7:50)
How to choose a domain name (9:11)
How to set up your website professionally and on your own (4:23)
Affiliate marketing (9:07)
How to sell products online and offline (11:44)
How to use product thumbnails to beat your competition (6:25)
How to sell products on forums: effective strategies to promote on forums (5:39)
How to close sales! AIDA classic sales approach that works! (10:54)
Sales copywriting that increases sales potentially manyfold (12:59)
How to increase sales by adding scarcity
How to keep your audience engaged (6:34)
How to deal with hagglers and people who want a very big discount (2:53)
How to increase sales and traffic from your email signature (2:11)
Selling Books And Other Products On Amazon
Section introduction (1:06)
How to become a best seller even if you are a bad writer (8:25)
Overview of the main ways people will find your book (6:06)
Amazon Kindle keyword research, categories and search (18:17)
Amazon SEO ranking factors (7:41)
How to use Kindle free promotions (9:36)
How to use Kindle countdown deals to sell more books (8:28)
More great strategies to get more book downloads (9:07)
What it takes to be a best seller on Amazon (4:31)
Exactly what I did to become a 3-time best seller on Amazon (14:41)
Paid Advertising
How to cheaply advertise on YouTube (5:54)
How to cheaply get a lot of Facebook engagement and boost SEO (6:36)
Facebook boosted posts advertising results & strategies when to use it (4:03)
Paid ads: Facebook vs. LinkedIn vs. YouTube vs. Google Adwords (5:27)
Paid search marketing with Google AdWords (3:11)
Case studies of how a few different companies reached 1,000,000
Section introduction (0:16)
Problemio.com case study of reaching 1,000,000 people (7:34)
HakkaLabs.co case study (2:59)
ComeHike.com case study (7:44)
Introduction To Marketing
Marketing fundamentals introduction (1:27)
History and economic roots of marketing (3:10)
Marketing as experienced by small business owners (2:58)
Difference between marketing and advertising (2:29)
How to identify your target market (4:37)
How to identify your "avatar" (2:49)
What is KPI and setting goals for your marketing efforts (2:49)
Sales funnel: how to identify, optimize, and improve your sales funnel (5:30)
A/B testing and how to increase conversion rates & relation to sales funnels (4:50)
Seth Godin and the concept of the Purple Cow (4:57)
Should you hire a marketing agency to do your marketing? (3:11)
Common marketing mistakes (12:13)
Offline Marketing
How offline marketing will help us reach 1,000,000 people (1:57)
Marketing with business cards (3:46)
Marketing by presenting at events (3:50)
Selling products in brick and mortar stores (3:14)
Marketing with flyers (6:31)
Door to door sales (7:37)
Teach online with
How to identify your target market
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